Thursday, April 7, 2011

Leather Jackets: Authenticity, Heritage and Google

 I have not rambled in a while.  But lately I have found myself perplexed and confused about vintage, heritage and authenticity.  It is of course compounded by the added burden of spending my life savings trying to recreate authentic and perfect leather jackets with my new Himel Brothers brand.  I try very hard not to be critical of other clothing designers.  I always encourage beautiful clothing but of late there is a disturbing blurring of the lines between vintage brands, heritage brands and crappy knockoff branding cashing in on the craze.  Simultaneously, google seems to have been co-opted with its ranking and more and more brands are camping on the vintage leather jacket search while selling really crappy stuff. 

 I am really confused.  Why is Levis producing a Buco jacket?  And why does it have the worst thinest material, bad cut and fake zippers mocking the very beauty of an original Buco.  Surly nobody who knows what a Buco is wants that?  Why are they not focusing on their own heritage?  This is layer apon layer of weird.  If you google horsehide, vintage leather jacket or Buco 65 percent of the search results are cheap knock offs, junk overseas leather manufacturers and people camping on the words.  Google is either not paying attention or does not care.  Heck what is heritage or made locally really mean.

Seems like everybody who can buy a Free and Easy magazine is going to work for clothing brands that can add a chin strap to a shirt design and pump one out in China for 2 bucks.  It is very sad.  I really would like to see designers that focus on what they are good at and respect the past or try something new.
 Knocking off the past in China as cheaply as possible isn't helping fashion, and isn't helping style.  Im a snob...if I pay 1800 dollars for a jacket it better have cost at least 500 in materials  and labour to build and it better be beautiful and indestructible.  Why is google raising people in the search rankings that are not what they appear...and why do 90 percent of the comments that come into my blog  now contain links to Pakistani leather manufacturers?  Really lets get some sense out there before I have a melt down..